The issue we want to address with the proposed project is linked to the phenomenon of Teen Dating Violence (TDV) that manifests itself in different types of behaviours as physical violence, psychological violence, sexual violence, digital violence, and stalking.
The organisations proposing this project have decided to react on this lack of systematic approach in their countries by creating a joint long-term project Love and Respect – Preventing teen dating violence II, which is financed by Erasmus+ Key Action 2.
This project aims to build European partnership for prevention of Teen Dating Violence and targets youth workers and educators in need of new skills, tools and mechanisms for TDV prevention, teenagers who have a lack of information about healthy relationships and are in risk of TDV, stakeholders and policymakers and indirectly also the public in general, that will profit from prevention of TDV.
During the implementation of the project “Love and Respect – Preventing teen dating violence Il” and especially during the phase of planning the online awareness campaign, which is one of the Project outputs, we have encountered the challenge of how to approach teenagers and young people who are the target group of this campaign, in a way that will be appropriate and most beneficial.
During the “Love&Respect” campaign we have planned to share the positive examples, inform about the different forms of violence young people might experience in their relationships and mainstream the understanding of what is a healthy relationship. We decided that part of our strategy would be involvement of “youth ambassadors” – youth leaders and peer educators, who the teenagers might better identify with, get inspired from and feel free to engage in communication with.
At the same time, we believe that empowering specific youngsters as peer educators will extend the impact beyond the duration of the “Love&Respect” campaign and will have a larger inclusive impact on the young people in their communities. Therefore we decided to propose this project expanding the impact of the initial strategic partnership project, to focus more closely on youth, during which the youth leaders/peer educators will get appropriate training, go through the process of mentoring, reflection and supervision to be able to promote respectful interpersonal and social relationships and contribute to an inclusive society.
The aim of the project is to empower and develop the competencies of the peer Youth Ambassadors to be able to promote the principles of healthy relationships and raise awareness on TDV in their everyday life, among their peers and also through the “Love&Respect” campaign in which they will be involved.